Keyword Research
Before you code a line, or write a single word down, you should
begin doing your keyword research.
The first thing I want you to do is go to goodkeywords.com
and download the tool they have there. It will tell you the
number of times a keyword or keyword combination has been
searched for over a time period.
While it shows a "number", it's not quite accurate. Overture
gets about 8 to 10 times less searches than Google per month.
It's a good indicator of how popular certain search terms
hold up.
Now your just starting out, and your chances of getting ranked
highly for a generic keyword is very slim. Instead of trying
to optimize "keyword", try to optimize something a little
narrower like, "Keyword Research".
You really shouldn't write for the engines. Write your content
so it's readable, fresh, and above all navigatable.
If you write about your keywords, and use them in your content
you will be just fine.
Remember, sites that are written for HUMANS, with SEO in mind
will do better in the long run, than sites that cheat.
Your ultimate goal when you do research for keywords (both
high paying keywords and keywords that get a lot of traffic),
is to find a happy medium between the amount of traffic you
can expect if you rank well and the amount of competition
you will have. If you can't rank well for your chosen keyword,
try to rank well for a keyword combination.
Your keyword research should be a factor in your meta-tag
writing and your page titles.
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