Make it as easy as possible for other Web site owners to link you. One way is by creating a page that has ready-to-use "cut and paste" HTML linkback code that Webmasters can grab and add to their pages, if they want to link one of my sites. In fact, I have no problems at all with linkback partners who wish to directly link to a button or banner image that resides on my server.

The way I see it, if someone is willing to link a site of mine, then I'm certainly willing to pay for the necessary bandwidth. If you require people to actually grab a button or banner from your site and upload it to their site in order to link to you, then you're only adding another step. This may not seem significant. But I've found it can be for many site owners, particularly newbies. The fact is, most successful Web site owners tend to be busy and pressed for time. Anything you can do to save them an extra step is significant and, over the long run, will result in more linkbacks.

Another advantage of offering ready-to-use "cut and paste" HTML linkback coding is that you may find that a lot of Webmasters will link your site, simply because they like what you're offering. If you run a useful, worthwhile site, you'll find that a lot of other site owners will link you and not even ask for anything in return.